Bangor University
Student Recruitment Campaigns
RoleResearch and Concept Development
Overview
Working with the recruitment team at Bangor University, we developed a series of creative campaigns designed to increase awareness, open day attendance and student applications.
Approach
The campaign focused on connecting with a Gen Z audience through bold messaging and attention-grabbing visuals. Each stage of the recruitment cycle — from early engagement to Clearing, used tailored messaging and colour palettes to communicate the right message at the right time across digital platforms.
Deliverables
- Recruitment campaign concepts
- Campaign messaging and copy
- Digital and social media campaign assets
- Multi-platform rollout across the student recruitment cycle