Floating Heads
Session IPA
RoleConcept, Design & Motion
Overview
Floating Heads is a personal project inspired by the joy of being social with friends over a few drinks. I created a fictional brewery brand and designed a limited-release can for a one-day pop-up event celebrating community and collaboration between breweries and friends.
Approach
The name reflects the feeling of letting your worries drift away when surrounded by friends. The identity leans into this idea of lightness and freedom, supported by the tagline “Nobody to hold you back, no body to hold you down.”
For the event, I designed a limited edition can, Mid Summers Hazy Daydream, a session IPA imagined for long summer afternoons spent with friends.
Deliverables
- Brewery brand concept
- Pop-up event identity
- Limited edition beer can design
- Campaign tagline and messaging