For the Floor & More
Branding
RoleBrand & Visual Identity Design
Overview
I evolved the visual identity for For the Floor & More, a design-led interiors brand specialising in bold, customisable flooring. The goal was to create a more confident and cohesive brand system that better reflected the creativity of the products while supporting future marketing and digital growth.
Approach
The refreshed identity balances expression with clarity, allowing strong product visuals to take centre stage.
The logo captures the brand’s whimsical, eclectic character while remaining grounded in the interiors market. A bold serif typeface introduces a sense of craft and customisation, with confident weight and placement keeping the mark characterful without feeling overly formal.
The colour palette evolves the existing brand into something richer and more considered. Deep Inkwell anchors the system with depth and stability, while Weathered Slate was softened and muted to feel more balanced. Plaster Roseintroduces warmth, lifting the palette with a subtle highlight. Supporting tones such as Garden Sage and Oxblood Velvetconnect the brand to interior materials like tiles and wallpaper, reinforcing its tactile, design-led nature.
Deliverables
- Evolved logo concepts
- Brand stylescape and identity system
- Website homepage visual direction
- Installation and care guide templates
- Sample leaflet design