Newcastle-under-Lyme School
425 Celebration
& A School for Life
Role
Lead Designer
Overview
Newcastle-under-Lyme School approached me to develop two complementary identities: one celebrating the school’s 425th anniversary, and another for its 2025–2032 Strategic Development Plan, A School for Life.
Approach
The challenge was to balance 425 years of heritage with a sense of progression and optimism for the future. I developed the identities to feel connected to the existing NULS brand, using strong typography and considered heritage cues without feeling dated.
The 425 identity brings together the school’s established date of 1602–2027 with the 425 Years of Shaping Futuresmessage, creating a flexible identity that could work across both formal communications and celebratory campus applications.
Alongside this, A School for Life was designed to represent the wider journey of education, reflecting the academic, personal and social development that continues throughout a pupil’s life.
Deliverables
• 425 anniversary primary and simplified logos
• Supporting logo lockups
• A School for Life logo
• Lamp post banner designs