Sandwell Colleges
Free Travel Campaign
RoleConcept, Design & Motion
Overview
I helped develop a campaign promoting free bus travel for students across the three Sandwell Colleges. The offer provides unlimited travel, seven days a week, a unique benefit in the West Midlands. The campaign aimed to reposition it as a powerful lifestyle advantage rather than a simple transport offer.
Approach
Working closely with the studio copywriter, we developed a punchy campaign message designed to cut through quickly across short-form video and social placements. The visuals focus on energy, movement and real student life, helping communicate the freedom and independence that free travel unlocks.
Because each college serves a slightly different audience, imagery played a key role. The campaign adapts across the three brands using their individual colour palettes and photography, ensuring the message feels relevant while remaining part of a unified campaign system.
Deliverables
- Campaign concept and messaging
- Motion-first social campaign assets
- Digital bus shelter screen animation
- TikTok, Meta and Spotify video ads
- Social media campaign visuals