SHAG Interior
Branding Concept
Role
Concept design
Overview
I developed a bold visual direction for the Shag Interiors website, designed to reflect Sophie’s expressive, personality-led approach to interior design. The concept embraces a rock & roll aesthetic, creating a digital space that feels as confident, playful and unapologetic as the brand itself.
Approach
The visuals draw inspiration from vintage ephemera, 60s–70s fashion and rock photography. Rather than prioritising strict usability, the logo was designed as a typographic statement, a flexible mark that can morph and shift in composition.
Layered typefaces echo the maximalism of rock poster design, while muted, weathered tones reference the look of vintage print. When combined, the colours still deliver impact, balancing nostalgic texture with bold visual energy.
Deliverables
- Typographic logo concept
- Website visual direction
- Colour and typography exploration
- Rock & roll inspired design system