Synectics Solutions
Role
Motion Lead
Overview
Following a rebrand, I developed a motion language to bring the new Synectics identity to life. The system launched internally at Company Day before rolling out across social and product communications.
Approach
The motion style uses smooth, confident movement that builds in pace to signal a new chapter for the brand. I also created a set of reusable transitions to ensure consistency across future content.
Deliverables
- Brand reveal animation
- LinkedIn logo hero
- Video intro/outro stings
- Product sales animation