Trentham Gardens
Membership Video
Role
Motion Design & Animation
Overview
Trentham Gardens is an award-winning destination bringing together gardens, woodland, shopping, events and family experiences. As part of a wider project exploring how the brand could create a more consistent experience across physical and digital touchpoints, I was approached to create a new membership video after the client had seen examples of my motion work.
Approach
My role was to develop a 30–45 second animation that communicated the value of Trentham membership in a clear and engaging way. The video needed to work as a standalone campaign asset while also providing the foundations for future marketing content.
I created a flexible motion system designed around consistent typography, layouts, transitions and calls to action. Rather than treating the animation as a one-off piece, the After Effects file was built as a reusable template with modular scenes that could be easily adapted and scaled for future campaigns.
The final animation was designed to work across website and social channels, with multiple formats considered to ensure the campaign could reach audiences wherever they encountered the brand. The aim was to create something that felt engaging and dynamic while remaining firmly rooted in the Trentham visual identity.